SENSORY TESTS, CONSUMERS & MARKETING
Areas of activity
Food
Textile
Equipment
Cosmetics
Pharmaceutical
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- 66% of consumers say that sensory marketing positively changes their opinion.
- The individual retains 35% of what he smells.
- 70% of consumers think that emotions count for 50% in their purchasing decision.
- The individual retains 5% of what he hears.
- Touch influences our purchase decision by 6%.
- Color increases readership by 40%.
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Polarized Sensory Positioning or PSP, is a new sensory analysis methodology developed by Eric
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