S E N S O S T A T

SENSORY TESTS, CONSUMERS & MARKETING

Areas of activity

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Food

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Textile

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Equipment

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Cosmetics

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Pharmaceutical

Adapt your product to a specific market

  • 66% of consumers say that sensory marketing positively changes their opinion.
  • The individual retains 35% of what he smells.
  • 70% of consumers think that emotions count for 50% in their purchasing decision.
  • The individual retains 5% of what he hears.
  • Touch influences our purchase decision by 6%.
  • Color increases readership by 40%.
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Come and discover our latest articles

Non classé 14 Feb 2017

CONSUMER TESTS : OUR RECOMMENDATIONS

Do you want your products to be tested directly by consumers? To be compared

Non classé 14 Feb 2017

NEWSLETTER #5

SensoStat News #5 are available! (more…)

Non classé 16 Jan 2017

POLARIZED SENSORY POSITIONING

Polarized Sensory Positioning or PSP, is a new sensory analysis methodology developed by Eric

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