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SENSORY TESTS, CONSUMERS & MARKETING

Sensory Tests

Consummers Tests and Marketing

Consultancy & Training

Applied Statistics

Research & Innovation

Why choose us

Areas of activity

Food

Textile

Equipment

Cosmetics

Pharmaceutical

Adapt your product to a specific market

66% of consumers say that sensory marketing positively changes their opinion.
The individual retains 35% of what he smells.
70% of consumers think that emotions count for 50% in their purchasing decision.
The individual retains 5% of what he hears.
Touch influences our purchase decision by 6%.
Color increases readership by 40%.

Come and discover our latest articles

Non classé 05 Apr 2020

Sensory experimental economics

Learn how experimental economics helps to get product or concept feedback and to predict

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Non classé 06 May 2019

Focus on… Lauriane Demonteil, Ph.D, Sensory Project Manager

After earning a Professional Master’s degree in Perception Neurophysiology and Sensory Evaluation (more…)

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Non classé 08 Feb 2019

Focus on… The Flash Profile

Is your aim to perform sensory characterization of your products using a qualitative and

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Non classé 23 Nov 2018

FOCUS ON… ON A NEW SENSOMETRY THESIS

Are you interested in the research we conduct in sensory analysis? We are looking

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Non classé 15 Oct 2018

Go to the Sial Paris 2018

Find us at @sial_paris on the @foodtech booth (on the Hall 6 plot) on

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Non classé 23 Jul 2018

Focus on… EuroSense – Part 2: Profiling food advertisements

Would you believe us if we told you it is possible to use sensory

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