S E N S O S T A T

SENSORY TESTS, CONSUMERS & MARKETING

Areas of activity

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Food

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Textile

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Equipment

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Cosmetics

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Pharmaceutical

Adapt your product to a specific market

  • 66% of consumers say that sensory marketing positively changes their opinion.
  • The individual retains 35% of what he smells.
  • 70% of consumers think that emotions count for 50% in their purchasing decision.
  • The individual retains 5% of what he hears.
  • Touch influences our purchase decision by 6%.
  • Color increases readership by 40%.
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Come and discover our latest articles

Non classé 05 Apr 2020

Sensory experimental economics

Learn how experimental economics helps to get product or concept feedback and to predict

Non classé 06 May 2019

Focus on… Lauriane Demonteil, Ph.D, Sensory Project Manager

After earning a Professional Master’s degree in Perception Neurophysiology and Sensory Evaluation (more…)

Non classé 08 Feb 2019

Focus on… The Flash Profile

Is your aim to perform sensory characterization of your products using a qualitative and

Non classé 23 Nov 2018

FOCUS ON… ON A NEW SENSOMETRY THESIS

Are you interested in the research we conduct in sensory analysis? We are looking

Non classé 15 Oct 2018

Go to the Sial Paris 2018

Find us at @sial_paris on the @foodtech booth (on the Hall 6 plot) on

Evènement 23 Jul 2018

Focus on… EuroSense – Part 2: Profiling food advertisements

Would you believe us if we told you it is possible to use sensory

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    givaudan logo
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