CONSUMER TESTS AND MARKETING
Consumer tests give the final users of your products an opportunity to voice their opinions.
Thanks to a large panel of targeted consumers, they are used to quantify the satisfaction or appreciation levels generated by one or more products. These tests can be carried out in laboratories or in situ ( Home Use Tests). Laboratory testing has the advantage of offering a greater control of experimentation conditions
However, home tests can evaluate the products in real consumption conditions. These tests can provide additional information, notably on efficiency, practicality, or consumers expectations / frustrations.
Consumer tests give the final users of your products an opportunity to voice their opinions. They can achieve many aims, such as:
- Quantifying le level of appreciation of your product overall or as regards to specific points (appearance, smell, texture, taste, etc.),
- Finding out the strong and weak points of your product,
- Position your product in its competitive environment in respect to the expectations of your clients (benchmark),
- Characterise your target consumer group (age, gender, etc.) depending on appreciation levels,
- Identifying the impact of a change of recipe, manufacturing process, or ingredient on consumer appreciation,
- Optimising the success of your prototype before its market launch,
- Preserving the quality of your product over time, throughout its shelf life (evaluation of the best before date),
- Measuring the impact of packaging or claims on the acceptability of your products, etc.
Thanks to small groups of about ten consumers, the focus group enables, by means of discussion, to validate a concept, to grasp in a quantitative manner the strong and weak points of your products, and to more precisely identify your target consumers… They often are a preamble to quantitative consumer tests.
- Confirm the potential of your project,
- Identify the strong and weak points of your product,
- Check the product matches the target market,
- Position your product in its competitive environment in respect to the expectations of your clients (benchmark).