Consumer tests give the final users of your products an opportunity to voice their opinions.
Focus group
Thanks to small groups of about ten consumers, the focus group enables, by means of discussion, to validate a concept, to grasp in a quantitative manner the strong and weak points of your products, and to more precisely identify your target consumers… They often are a preamble to quantitative consumer tests.
AIMs
![]() Confirm the potential of your project, |
![]() Identify the strong and weak points of your product, |
![]() Check the product matches the target market, |
![]() Position your product in its competitive environment in respect to the expectations of your clients (benchmark). |
CONSUMER Tests
Thanks to a large panel of targeted consumers, they are used to quantify the satisfaction or appreciation levels generated by one or more products. These tests can be carried out in laboratories or in situ ( Home Use Tests). Laboratory testing has the advantage of offering a greater control of experimentation conditions
However, home tests can evaluate the products in real consumption conditions. These tests can provide additional information, notably on efficiency, practicality, or consumers expectations / frustrations.
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AIMs
Consumer tests give the final users of your products an opportunity to voice their opinions.
They can achieve many aims, such as: