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66% of consumers say that sensory marketing positively changes their opinion.
The individual retains 35% of what he smells.
70% of consumers think that emotions count for 50% in their purchasing decision.
The individual retains 5% of what he hears.
Touch influences our purchase decision by 6%.
Color increases readership by 40%.

Come and discover our latest articles

Non classé 27 Jun 2018

Focus on… EuroSense- Part 1: Liking and Temporal Methods?

Do you occasionally or regularly carry out consumer tests? (more…)

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Non classé 04 May 2018

THE FOCUS GROUP

A focus group is a qualitative method involving so-called focused group interviews. (more…)

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Non classé 04 May 2018

Newsletter #12

SensoStat News #12 are available! (more…)

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Non classé 16 Mar 2018

ESN: NEW STUDY IN FOOD RESEARCH INTERNATIONAL

New study in Food Research International (more…)

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Non classé 09 Mar 2018

Arnaud Thomas, Ph.D, R&I Manager

« Sensory analysis should now be (more…)

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Non classé 09 Mar 2018

NEWSLETTER #11

SensoStat News #11 are available! (more…)

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