SENSORY TESTS, CONSUMERS & MARKETING
Areas of activity
Food
Textile
Equipment
Cosmetics
Pharmaceutical
Adapt your product to a specific market
- 66% of consumers say that sensory marketing positively changes their opinion.
- The individual retains 35% of what he smells.
- 70% of consumers think that emotions count for 50% in their purchasing decision.
- The individual retains 5% of what he hears.
- Touch influences our purchase decision by 6%.
- Color increases readership by 40%.
Come and discover our latest articles
Non classé
05 Dec 2016
FOCUSING ON… THE SIMILARITY TRIANGLE TEST
Imagine you’ve found a new supplier whose flavors are less expensive, (more…)
Non classé
17 Oct 2016
FOCUSING ON… THE DIFFERENCE TRIANGLE TEST
Imagine you’ve just changed the recipe for one of your products; (more…)
Non classé
26 Sep 2016
The winner of the Free Study in our laboratory
SensoStat is pleased to announce that the winner (more…)
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