S E N S O S T A T

SENSORY TESTS, CONSUMERS & MARKETING

Areas of activity

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Food

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Textile

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Equipment

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Cosmetics

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Pharmaceutical

Adapt your product to a specific market

  • 66% of consumers say that sensory marketing positively changes their opinion.
  • The individual retains 35% of what he smells.
  • 70% of consumers think that emotions count for 50% in their purchasing decision.
  • The individual retains 5% of what he hears.
  • Touch influences our purchase decision by 6%.
  • Color increases readership by 40%.
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Come and discover our latest articles

Non classé 15 Dec 2016

Newsletter #4

SensoStat News #4 are available. (more…)

Non classé 05 Dec 2016

FOCUSING ON… THE SIMILARITY TRIANGLE TEST

Imagine you’ve found a new supplier whose flavors are less expensive, (more…)

Non classé 15 Nov 2016

Newsletter #3

SensoStat News #3 are available. (more…)

Non classé 17 Oct 2016

FOCUSING ON… THE DIFFERENCE TRIANGLE TEST

Imagine you’ve just changed the recipe for one of your products; (more…)

Non classé 10 Oct 2016

Newsletter #2

SensoStat News #2 are available. (more…)

Non classé 26 Sep 2016

The winner of the Free Study in our laboratory

SensoStat is pleased to announce that the winner (more…)

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    urgo
    coca
    oreal
    nestle
    seb
    danone
    yoplait
    givaudan logo
    occitane