SensoStat has its premises in the laboratory of the Centre des Sciences du Goût (Taste Sciences Centre – CSGA), in Dijon, France. SensoStat is specialised in Sensory Analysis and provides services in the fields of agro-food, cosmetics, pharmaceuticals, textile, equipment, automotive, etc.
SensoStat mainly works with the Production, Quality, R&D, and Marketing departments.
SensoStat is a tool box from which you can pick a tool depending on your requirements and aims
Difference-similitude tests / Paired comparison test / Triangular test / 2 out of 5 tests / Selection of the panel / Processing of the results and report
Focus groups / Consumer tests / Quality approach
In-depth expertise in statistics / Processing of your sensory data
Scheme and actions / Our support / Method audits / Training in companies and engineering and business schools
Career / Christine Urbano / Eric Teillet / Scientific publications
Quality approach / Experts and consumers panels international partners network / Very high-quality laboratory dynamic and qualified team / Recognised skills
A person remembers 35% of what he or she smells.
of consumers state that sensory marketing has a positive impact on their opinion.
A person remembers 5% of what he or she hears.
of consumers think that emotions account for 50% of their purchase decision.
of consumers think that emotions account for 50% of their purchase decision.
of consumers state that sensory marketing has a positive impact on their opinion.
A person remembers 35% of what he or she smells.
The touch influences of 6 % our purchase decision.
A person remembers 35% of what he or she smells.
of consumers state that sensory marketing has a positive impact on their opinion.
of consumers think that emotions account for 50% of their purchase decision.
A person remembers 35% of what he or she smells.
A person remembers 5% of what he or she hears.
of consumers think that emotions account for 50% of their purchase decision.
of consumers state that sensory marketing has a positive impact on their opinion.
A person remembers 35% of what he or she smells.
of consumers state that sensory marketing has a positive impact on their opinion.
of consumers think that emotions account for 50% of their purchase decision.
A person remembers 5% of what he or she hears.
 |
Which sense influence most our decision of purchase 93% sight 6% touch et 1% smell and hearing |
 |
The sense of smell plays most on the memory, a person remembers : 64% of what he smells 27% of what he see et 9% of what he hears |
  |
what is the power of “innocent” physical contact? The results of various studies show that an innocent contact (lasting 1 to 2 seconds) can be fruitful:
|
 |
Does olfactory on-site marketing has an impact on impulse buys? +38% WITH olfactory events BUT also : |
 |
Colour increases brand recognition by 80% readership by 40% understanding by 73% |
 |
The sense of taste is perceived as the no. 1 quality criterion. By stimulating the appetite of its customers, a famous chain of perfumes and cosmetics has sold a line a edible cosmetic products. |
 |
Music can affect our purchasing habits:
Researchers say that music affects us psychologically by affecting our heartbeats and brain waves It also triggers the release of dopamine that acts on our mood. |
I smell so I watch
Touch
Smell
Sight
Taste
Hearing
Learn how experimental economics helps to get product or concept feedback and to predict consumer behavior.
...Learn how experimental economics helps to get product or concept feedback and to predict consumer behavior.
...After earning a Professional Master’s degree in Perception Neurophysiology and Sensory Evaluation
...
