Consumer tests and marketing

Consumer tests give the final users of your products an opportunity to voice their opinions.

Focus group

Thanks to small groups of about ten consumers, the focus group enables, by means of discussion, to validate a concept, to grasp in a quantitative manner the strong and weak points of your products, and to more precisely identify your target consumers… They often are a preamble to quantitative consumer tests.

AIMs

potentiel

Confirm the potential of your project,

points forts et point faibles

Identify the strong and weak points of your product,

adequation produit/cible

Check the product matches the target market,

environnement concurrentiel

Position your product in its competitive environment in respect to the expectations of your clients (benchmark).

CONSUMER Tests

Thanks to a large panel of targeted consumers, they are used to quantify the satisfaction or appreciation levels generated by one or more products. These tests can be carried out in laboratories or in situ ( Home Use Tests). Laboratory testing has the advantage of offering a greater control of experimentation conditions

However, home tests can evaluate the products in real consumption conditions.  These tests can provide additional information, notably on efficiency, practicality, or consumers expectations / frustrations.

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AIMs

Consumer tests give the final users of your products an opportunity to voice their opinions.
They can achieve many aims, such as:

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Need information

For any question or request, please contact our Business Development & Marketing Director
Samia Babou : samia.babou@sensostat.fr

  (+33)3 80 29 64 19 Contact us Be on the panels