what is the power of “innocent” physical contact?

The results of various studies show that an innocent contact (lasting 1 to 2 seconds) can be fruitful:

• A market researcher who touches an interviewee: gets more cooperation from the interviewee
• Shop employee who touches a customer: more sales
• People asking for a petition to be signed who touch potential signatories:
  81% more signatures
• Waiters and waitresses who touch their clients: larger tips

Does olfactory on-site marketing has an impact on impulse buys?

+38%

WITH olfactory events
(69% more purchases WITH olfactory event
50% purchases WITHOUT olfactory event)

BUT also :
Footfall increased by 50%
Intentions of return visit increased by 78%

Colour increases

brand recognition by

80%

readership by

40%

understanding by

73%

The sense of taste is perceived as the no. 1 quality criterion.

By stimulating the appetite of its customers, a famous chain of perfumes and cosmetics has sold a line a edible cosmetic products.

Music can affect our purchasing habits:

• Classical music increases the sensation of quality
  = tea rooms / wine bars / spas
• Slow tempo music = Increases store visit durations and the money spent = supermarkets, department stores
• Quick tempo music = encourages consumers to eat and leave quickly = fast food

Researchers say that music affects us psychologically by affecting our heartbeats and brain waves It also triggers the release of dopamine that acts on our mood.