APPLICATION
- Creative research: concept < product / product < concept
- Hedonic evaluation, preference segmentation
- Sensory mapping: market/category/range
- Identification of occupied territories / to be pre-empted
- Envelopment of recipes / formulation
- Satiety and boredom test
- Discriminatory testing
- Ideal sensory profile
- Ideal dosage
- Testing new recipes
- Checking compliance to the specifications
- Evaluating the impact of changes to the manufacturing process
- Verification of production consistency and quality continuity in the event of a change of supplier for example
- Determination of the consequences of storage
- Evaluation of the consistency of the product throughout its life cycle
- Checking the effects of ageing
- Positioning in relation to competition (benchmarking)
- Studies in brakes, motivations and potential test (insights)
- Identification / validation of targets
- Segmentation marketing
- Optimisation of the product mix (product / price / distribution / communication)
- Purchasing behaviours, practices, opinions and attitudes (U&A)
- Reputation and image study
- Advertising pre-test / post-test
- Packaging test
- Brand name search and test
- Brand value
- Acceptability of the concept
- Exploration of product benefits to add value to product description and line of communication
- Emotional impact as a sales booster
Your challenges
Imagine your products of tomorrow
If you are engaged in a product creation process and want to come to an understanding of trends, purchasing behaviours, and consumer requirements.
Adapt your product to a specific market
If you want to determine the impact of your product on a specific target: a new age segment or a different country for example.
Develop your range
If you are engaged in a development process, in the creation process of a new range or new product.
Position your product in relation to competitors
If you want to position your product in its competitive environment to draw up specifications for the characteristic descriptors of your product.
Control the ageing of your products
If you want to monitor the preservation of the organoleptic properties of your products during their storage and throughout their life cycle.
Ensure the continuity of the quality of your products
If you are looking for new suppliers of raw materials, if you are looking to change a recipe or manufacturing process while ensuring that the quality standards of your products remain constant.
Optimise the success of your products before their market launch
If you want to fins out the opinion of the consumers of your products, their requirements and needs, to successfully launch products and offer products in line with the expectations of your market.
Train your teams
If you want to put in place an in-house panel to motivate your staff and involve them in the quality control of your products.