your challenges
SensoStat supports you throughout your research and creates a tailored offering to:
SensoStat, expert in sensory evaluation, helps you characterise the organoleptic properties of your products, find out about the expectations and opinions of your consumers in terms of sensory perception, and support you from the creation of the protocol until the analysis of teh results. Sensory analysis is a transversal tool. We can assist many of your departments.
your challenges
SensoStat supports you throughout your research and creates a tailored offering to:
fields in which we provide services
Our experience in research has granted us the opportunity of working on wide ranging protocols, adapted to each new challenge in many fields:
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Which sense influence most our decision of purchase 93% sight 6% touch et 1% smell and hearing |
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The sense of smell plays most on the memory, a person remembers : 64% of what he smells 27% of what he see et 9% of what he hears |
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what is the power of “innocent” physical contact? The results of various studies show that an innocent contact (lasting 1 to 2 seconds) can be fruitful:
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Does olfactory on-site marketing has an impact on impulse buys? +38% WITH olfactory events BUT also : |
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Colour increases brand recognition by 80% readership by 40% understanding by 73% |
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The sense of taste is perceived as the no. 1 quality criterion. By stimulating the appetite of its customers, a famous chain of perfumes and cosmetics has sold a line a edible cosmetic products. |
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Music can affect our purchasing habits:
Researchers say that music affects us psychologically by affecting our heartbeats and brain waves It also triggers the release of dopamine that acts on our mood. |
I smell so I watch
Touch
Smell
Sight
Taste
Hearing