SENSORY TESTS, CONSUMERS & MARKETING
Areas of activity
Food
Textile
Equipment
Cosmetics
Pharmaceutical
Adapt your product to a specific market
- 66% of consumers say that sensory marketing positively changes their opinion.
- The individual retains 35% of what he smells.
- 70% of consumers think that emotions count for 50% in their purchasing decision.
- The individual retains 5% of what he hears.
- Touch influences our purchase decision by 6%.
- Color increases readership by 40%.
Come and discover our latest articles
Non classé
08 Feb 2018
A NEW METHOD
Wine and Cheese: Two Products or One Association? A New Method for assessing Wine-Cheese
Non classé
08 Feb 2018
FOOD AND QUALITY PREFERENCE
Do we need to replicate in sensory profiling studies? (more…)
Non classé
29 Jan 2018
FOCUSING ON… TIMESENS SOFTWARE
Is selecting the right software to carry out your sensory tests and analyze the
Non classé
12 Jul 2017
Our Team will be present at Pangborn Symposium 2017!
We will be present at Pangborn 2017 (Providence - Rhode Island). We will have
Need to keep you informed?
Subscribe to our newsletter