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Sensory Tests

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Food

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66% of consumers say that sensory marketing positively changes their opinion.
The individual retains 35% of what he smells.
70% of consumers think that emotions count for 50% in their purchasing decision.
The individual retains 5% of what he hears.
Touch influences our purchase decision by 6%.
Color increases readership by 40%.

Come and discover our latest articles

Non classé 03 Jul 2017

FOCUS ON… THE NUMBER OF PANELISTS!

Do you regularly carry out consumer tests? So how do you choose the number

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Non classé 03 Jul 2017

SENSOSTAT NEWS #8

SensoStat News #8 are available! (more…)

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Non classé 19 Apr 2017

FOCUSING ON… TDS

Tasting a food product is a temporal experience; (more…)

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Non classé 10 Apr 2017

NEWSLETTER #7

SensoStat News #7 are available! (more…)

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Non classé 03 Apr 2017

YOUR IN-HOUSE TRAINING

Do you believe (and rightly so!) that an expert sensory panel represents a major

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Non classé 03 Apr 2017

NEWSLETTER #6

SensoStat News #6 are available! (more…)

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