getting to know the expectations and requirements of a market

SensoStat, expert in sensory evaluation, helps you characterise the organoleptic properties of your products, find out about the expectations and opinions of your consumers in terms of sensory perception, and support you from the creation of the protocol until the analysis of teh results.  Sensory analysis is a transversal tool.  We can assist many of your departments.

Your R&D requirements
Your quality control requirements
Your marketing requirements

your challenges

SensoStat supports you throughout your research and creates a tailored offering to:

Imagine
your products of tomorrow

Adapt
your product to a specific market

Develop
your range

Position
your product in relation to competitors

Control
the ageing of your products

Ensure
the continuity of the quality of your products

Optimise
the success of your products before their market launch

Train
your teams

fields in which we provide services

Our experience in research has granted us the opportunity of working on wide ranging protocols, adapted to each new challenge in many fields:

Food

  • Drinks (wine, liquors, fruit juices, syrups, etc.)
  • Grocery (tins, biscuits, sweets, cereals, condiments, etc.)
  • Fruit and vegetable
  • Fresh produces (meat products, sea food, dairy products, etc.)
  • Frozen products (ready meals, dessert…)

Non-food

  • Cosmetics (cream, make-up remover, make-up, shaving foam, etc.)
  • Perfumes and after-shave, Hygiene products (toothpaste, shower gel, soap, etc.)
  • Pharmaceutical
  • Disposable hygiene products (cotton balls, paper handkerchiefs, feminine hygiene products, etc.)
  • Household products (detergent, laundry products, washing up liquid, etc.)
  • Textile
  • Automotive
  • Equipment (home electricals, shutters, etc.)

Purchasing behaviour: How do our senses guide us?

sac

Which sense influence most our decision of purchase

93% sight

6% touch et 1% smell and hearing

tete

The sense of smell plays most on the memory, a person remembers :

64% of what he smells

27% of what he see et 9% of what he hears

 

serveurbulle

what is the power of “innocent” physical contact?

The results of various studies show that an innocent contact (lasting 1 to 2 seconds) can be fruitful:

  • A market researcher who touches an interviewee: gets more cooperation from the interviewee
  • Shop employee who touches a customer: more sales
  • People asking for a petition to be signed who touch potential signatories:
    81% more signatures
  • Waiters and waitresses who touch their clients: larger tips

 

parfum

Does olfactory on-site marketing has an impact on impulse buys?

+38%

WITH olfactory events
(69% more purchases WITH olfactory event
50% purchases WITHOUT olfactory event)

BUT also :
Footfall increased by 50%
Intentions of return visit increased by 78%

 

points

Colour increases

brand recognition by

80%

readership by

40%

understanding by

73%

 

laurier

The sense of taste is perceived as the no. 1 quality criterion.

By stimulating the appetite of its customers, a famous chain of perfumes and cosmetics has sold a line a edible cosmetic products.

 ouie

Music can affect our purchasing habits:

  • Classical music increases the sensation of quality
    = tea rooms / wine bars / spas
  • Slow tempo music = Increases store visit durations and the money spent = supermarkets, department stores
  • Quick tempo music = encourages consumers to eat and leave quickly = fast food

Researchers say that music affects us psychologically by affecting our heartbeats and brain waves It also triggers the release of dopamine that acts on our mood.

I smell so I watch

Touch

Smell

Sight

Taste

Hearing

Sources *

Contact us

Contact us

Need information

For any question or request, please contact our Business Development & Marketing Director
Samia Babou : samia.babou@sensostat.fr

  (+33)3 80 29 64 19 Contact us Be on the panels